Our client - a global automotive brand - needed to modernize how their websites worked. Their tech setup was getting in the way: outdated, hard to manage, and expensive to maintain. Simple changes took too long, and customer-facing features weren’t keeping up with expectations.

Their core systems were built on older Microsoft ASP.NET tools, with custom content workflows that had become clunky and limiting. As the business evolved, the tech couldn’t keep up - and every update felt harder and more costly than the last.

We started by reviewing how everything worked - from the underlying tech to the content tools and user-facing systems. This helped us see what was working, what wasn’t, and what could be simplified.

To help simplify the process, we built an Incremental Modernization Roadmap to show how we were going to prioritize our application modernization efforts based on business needs so that value could be quickly and continuously realized.

The goal was to reduce complexity, speed things up, and make improvements without disrupting everything at once.

Here’s what we set up:

• A shared system for content and data using Sitecore DXP and Content Hub
• A central API setup, managed with MuleSoft, so systems could talk to each other more easily
• Modern, lightweight front ends using JavaScript to make interfaces faster and easier to update
• Login and user management moved to Okta to reduce overhead
• Stronger security built on cloud tools like Akamai and Azure

This project became one of the company’s top digital priorities - and was approved for funding right away. Even though the work is ongoing, the benefits are already clear:

• Updates with zero downtime, rolled out whenever needed
• Faster changes, no more waiting for late-night release windows
• Less manual work for content teams
• More confidence across teams, thanks to simpler systems and a clearer process

We’re now supporting the rollout of this approach across more brand websites - helping the company move faster and work smarter, without adding more complexity.