Our enterprise client, made up of several different brands, faced major challenges in managing their websites. Each brand had its own separate site, and updating or improving them was a slow and inefficient process. Changes were made one site at a time, which made it hard to keep up with what customers expected. Because the websites were handled separately, they looked and worked differently, creating a disconnected experience for users and leading to frustration. This lack of consistency also made it harder for the company to present a clear, unified brand image online.

To solve these challenges, we introduced a new approach: a component-based UI strategy backed by a flexible design system tailored to each brand. This meant breaking complex websites into smaller, reusable parts - like building blocks - that could be mixed and matched to create consistent and attractive user experiences. By using brand-specific themes within the design system, we made sure each site reflected its brand’s identity while still allowing room for customization.

Our method focused on being scalable, efficient, and consistent. Instead of updating each site separately, we started with basic components and used them to build complete pages. This sped up development and made it easier to roll out new features across all websites.

Once the main set of components was ready, building new websites required little to no extra development. Pages were created by putting the existing components together, turning the process into mainly a content task - cutting down both time and cost compared to traditional web development.

Adopting our component-driven UI strategy brought major improvements to the enterprise’s web development process and overall performance. By simplifying how websites were built and ensuring consistency across all brand sites, we helped speed up development and reduce delays. Updates that once took weeks or months could now be completed much faster, making it easier for the company to react to changes in the market and meet customer expectations.

The improved consistency across all websites also made the user experience smoother and more enjoyable. Visitors could move easily between different brand sites and still recognize familiar layouts and features. This not only helped reinforce the company’s overall brand image but also built greater trust and satisfaction among users.

From a business angle, the component-based approach led to clear cost savings and better use of internal resources. A faster, more efficient development process allowed the company to get more value from its web investments while cutting down on time and effort. The reusable nature of components also made ongoing updates easier and allowed the websites to grow without needing major rework - setting the company up for long-term success.

In short, switching to a component-driven strategy changed the company’s entire way of working with the web. It helped them stay competitive, encourage innovation, and deliver a much better digital experience for their customers.

Contact us to see if our web development services and team of front-end developers are right for your modernization initiatives.