Experience & product modernization

design products users love. drive results that matter.

Experience & product modernization

Redesign your digital experience to delight users and accelerate adoption. We help businesses align UX, tech, and strategy to build seamless, modern experiences that perform.

problem

Your product works - but does it "wow"?

Digital users expect more than functionality. Clunky interfaces, disconnected journeys, or confusing flows lead to drop-off, churn, and stagnation. Even well-built platforms underperform when they don’t meet evolving user expectations.

A poor user experience means:

  • Lower retention, less revenue
  • Missed opportunities to scale
  • Unclear alignment between what users want and what your business delivers

Without a strategy grounded in real user needs, even the best tech investments fall flat.

solution

What we offer to solve this

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Journey mapping & UX strategy

Understand your users, identify friction, and design experiences that deliver real value across the full journey.

Explore

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Rapid prototyping & validation

Move from idea to insight fast with low-fidelity prototypes that support early testing and learning — before heavy investment.

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Product roadmap & prioritization

Make smart decisions about what to build next with structured prioritization and transparent, outcome-aligned roadmaps.

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Data-driven product insights

Use qualitative and quantitative data to shape features, optimize flows, and inform product bets.

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Experimentation & A/B testing

Validate assumptions, de-risk change, and continuously improve experiences with structured testing and rapid iteration.

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AI-enhanced user experience

Identify where AI can enhance value — and integrate pre-trained services that improve outcomes without adding unnecessary complexity.

opportunities

Common challenges we help with

We support teams tackling high-impact initiatives under pressure to deliver — fast and right. Our work often starts in situations like:

  • Rebuilding a customer portal that’s falling behind
  • Turning spreadsheets into intelligent pricing tools
  • Consolidating siloed brand websites
  • Scaling design systems across autonomous teams
  • Streamlining complex checkout or onboarding flows
  • Modernizing outdated internal tools for faster, easier use

Why us

Where strategy, design, and engineering come together

We don’t just make things look better - we make them work better. Backed by proven frameworks and cross-functional delivery expertise, we help you transform the user experience, without losing velocity.

Collaborative modernization

One team wins. We work side by side with your teams—embedding sustainable practices so your platform can evolve long after we’re gone.

AI-driven analysis

AI tools that map architecture, expose friction points, and surface modernization opportunities faster and more surgically.

Clarity that builds confidence

We provide transparent decision-making, visible trade-offs, and shared ownership, keeping modernization on track without locking clients out.

Backed by Microsoft

As a Microsoft Solutions Partner, we combine strategic rebuild know-how with deep Azure and DevOps experience. Our work meets enterprise security, compliance, and performance standards.​

Recent projects' highlights

2x higher user retention

3x faster task completion

45% increase in feature adoption

impact stories

Real results from experience-led transformation

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Scaling web delivery with modular design

How do you modernize dozens of brand websites without slowing down innovation?

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Unifying 70+ web platforms

Managing over 70 web properties across subsidiaries, a global asset manager faced rising costs and tech sprawl.

Build With Assembly transformed our businesses’ training platform - delivering an intuitive, interactive experience that had an immediate, positive impact on how we engage with our members and customers.

Sandro, Executive Director, LiUNA 183 Training

Ready to build a product your users actually want to use?

Let’s reimagine your digital experience - together.